Compliance with MSC, Friends of the Sea and KRAV requirements is a prerequisite for this, but we have also set our own requirements that must be met to be Pure Gourmet-certified.
The sustainability of the Norwegian prawn fishery is further documented when Norway today receives certification against the Marine Stewardship Council (MSC) standards for sustainable fisheries. Thus the Norwegian prawn fishery will be added to the list of Norwegian commercial fisheries that have already achieved MSC certification, thereby consolidating Norway's position as the fishing nation with the greatest share of environmentally certified fisheries in the world.
KRAV is Sweden's best known environmental label for food, based on ecological considerations and with particularly strict requirements relating to animal welfare, health, social responsibility and environmental impact. There are currently more than 4,000 KRAV farmers, more than 2,000 food enterprises, shops and restaurants, and 6,200 KRAV-certified products.
Friends of Sea Certified
Coldwater Prawns of Norway AS is Friend of Sea certified (Certification of Sustainable Seafood from Fisheries and Aquaculture). According to the FAO, a fishery is typically defined in terms of the "people involved, species or type of harvested aquatic species, area of water or seabed, method of fishing, class of boats, purpose of the activities or a combination of the foregoing features".
Seafood from Norway
The oval red, white and blue brand with the fisherman, boat and the mountains in the background communicates that Norwegian seafood origins from cold, clear Norwegian oceans. The seafood is captured and managed by skilled Norwegian professionals and properly managed by Norwegian authorities and government. In other words, the brand “Norge - Norwegian seafood" is a guarantor of seafood of Norwegian origin.